Premium diapers got serious about materials and forgot to be any fun. We kept the materials and put the fun on the back.
Every Softy diaper starts with the stuff you actually care about at 3am: a core that holds it, raised leak walls that help keep messes in, and something soft against new skin.
Then we print a phrase on the back. Sorry in advance. Fresh out the oven. Dad changed this one. It’s the part of the diaper everyone sees, so we figured it should say something.
It shows up at your door every month, in a plain kraft mailer with the packs ready for the drawer, and you can skip, switch sizes, or cancel online anytime.
