Last updated October 5, 2026
What we collect
- What you give us: your name, email, phone number, shipping and billing address, your baby’s diaper size, your phrase, and anything you write to us.
- Payment details: handled by our payment processor. We never see or store your full card number.
- How you use the site: pages viewed, links clicked, device and browser type, and general location from your IP address, collected through cookies and similar tools.
How we use it
- To process your orders and run your membership, including billing, shipping and reminders.
- To answer your emails and messages.
- To send marketing emails, only if you’ve opted in. Every one has a way to unsubscribe.
- To measure and improve our ads and our site.
- To prevent fraud and meet our legal obligations.
Who we share it with
We share information only with companies that help us run the store: our e-commerce and subscription platforms, payment processor, shipping and fulfillment partners, email services, and advertising partners such as Meta, which may use cookies and pixels on our site to measure ads and show you relevant ones. We don’t sell your personal information for money.
Cookies and ads
We use cookies and pixels to keep your cart working, understand how the site is used, and measure our advertising. You can block cookies in your browser settings, and you can opt out of personalized ads through your device settings or at optout.aboutads.info.
Your choices and rights
You can ask us to show you, correct, or delete the personal information we hold about you, and to opt out of targeted advertising. Depending on your state, including California, you may have additional rights under local privacy laws. Contact us using the details below, and we’ll respond within the time the law requires.
Children
Our products are for babies, and our site is for their grown-ups. We don’t knowingly collect personal information from children under 13.
How long we keep it
We keep your information for as long as your account is active and as needed for orders, taxes, and legal obligations, then delete or anonymize it.
Changes
If we change this policy, we’ll update the date at the top. If a change is significant, we’ll let you know by email.
Contact
Questions about privacy? Reach us through our contact page.